This seemed to be the hot topic of last night's event.
For those that didn't attend, last night was the "2011 Charlotte Marketing Forecast" which was sponsored by nine different local marketing organizations. About 300 local marketers attended. You can read my full write-up of the event here.
Interestingly, about half-way through the evening, Lori Wilks (Sales & Marketing at NASCAR Hall of Fame) made a controversial comment about social media. She basically mentioned that the best social media professionals to use are typically 20-year-old interns. They know this social media stuff best.
Now to be honest, I don't have the exact quote. And it may have just come out wrong for her. Also, it's safe to say that there is some truth to the fact that young people do tend to know social media better than others.
However, the audience actually started booing. (It was not a mean boo. It was more like a "we don't agree" boo.) Several in the audience clearly did not want that sentiment to be accepted by the hundreds of attendees as fact.
So let's start a healthy and kind discussion. Do you think businesses should put their social media into the hands of young interns? Why or why not?
NOTE: If Lori wants to clarify what she meant here, we should all promise to be nice and respect her opinion. I'm sure she would love to clarify at some point, somewhere.