Harry Hoover's Page

Every time some new tool comes on the scene that possibly could be used in marketing or advertising, organizations jump on it with no forethought. The tactic du jour is social media. A recent survey indicates that a majority of media buyers are adding social media to their 2010 budgets. According to the 2010 Media Planning Intelligence Study from the Center for Media Research,

"57.7%… Continue

The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is… Continue

With apologies to Tammy Wynette, who warbled the country song, Stand By Your Man, now is the time to stand by your brand. If you don’t, someone could hijack it or do it irreparable harm.

Prior to the rise of the Internet, marketers had a reasonable amount of time to respond to misinformation being spread about their brands. That was in the day of the daily newspaper. Instantaneous digital communication now makes it imperative that you be ever vigilant to online conversation about your brand.

Y… Continue

A few things I’ve been reading that might interest you:

Businesses: Get Your Social Media On
Almost 60 percent of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.

Create Viral Content With Two Household Ingredients
Whether the communication i… Continue

Eight people turned out for the inaugural meeting of Social Media Charlotte at Dolce Vita in NoDa: Harry Hoover, Jason Keath, Michelle Oglesby, Justin Ruckman, Justin Ritchie, Kelli Franklin, Brian Morrow and Katie Morse.

Our discussions revolved around why we all were involved in social media and what we'd like to see Social Media Charlotte become. Interests range from staging flash mobs to show t… Continue