For those of us currently in the job-seeking market there are a few trends that are undeniable. Buzz words such as “content marketing” and “social media” can leave us confused and frustrated throughout our search. Luckily, we were able to sit down with recruiters from local and national recruiting firms and ask them for their tips and tricks to landing that elusive job.
We were joined by:
We kicked off the panel by asking what the current job trends recruiters are seeing in Charlotte and what employers are looking for in their candidates. There was an overall agreement that the Charlotte market is very strong right now for the marketing and creative sectors. Carmen stated that a common misconception in Charlotte is that we are just a services town, but there are in fact a lot of manufacturers and distributors that open up more opportunities for employment. According to Amy K, companies that are both national and international have hubs in Charlotte and can considerably widen a job search.
Gavin suggested that in order to find opportunities, reach out to recruiters, utilize your network and ask questions to your community. You never know where you have a connection.
A simple but often overlooked tip from Erin is to make sure your LinkedIn profile is up to date and professional. This includes a photo and details of each job you’ve held. Oftentimes LinkedIn is the first step towards looking into a candidate that employers later hire. Carmen suggests getting to know yourself better before jumping into your job search. What did you like about your last job? What did you dislike? Go through your history for patterns or for new ideas on where you’d like to move next.
“It’s a common misconception that candidates need to stick to the “1-page rule” when it comes to resumes”, Erin stated. Don’t dumb down your experience just to keep your resume at a certain word count. However, 6 to 10 seconds is all a recruiter will give your resume so it needs to be able to catch their eye quickly and efficiently.
Carmen reiterates that your resume is not going to just one audience and therefore one version will not speak to everyone. For each job you apply to, your resume should change to respond to their needs on the job description.
Along the lines of LinkedIn tips, Gavin says to be careful of job titles. You wouldn’t want to write that you were the Director of Marketing with only one year of experience. This will potentially set you up for difficult interviews that you may not be ready for. Amy S. says that having a profile picture is key. You wouldn’t go to a company if they didn’t have a logo and personal branding is very important.
All recruiters can agree that content marketing is a buzz phrase right now. According to Amy S., content is king along with analytics and social media experience. Gavin says that marketing automation roles like Hubspot are a plus and Erin suggests that you combine your talents with what makes you stand out. Amy K. says to match your experience with the job description and what they’re looking for.
Use WordPress or Squarespace to set up an online portfolio and showcase it on your social media, especially LinkedIn.
According to Amy K, Marketing Managers are making on average between $62K and $95K. Social Media Managers or Coordinators are around $40K to $65K and they are finding the most value in freelancing. You can be a consultant or do their social media and VPs of Marketing in smaller companies are willing to pay higher hourly rates than a salary.
Amy S. and Gavin agree that you should always be looking, even when you’re happy, because you never know when there could be layoffs. Also, networking and exploring options could take your career into a direction you never knew you wanted.
*Respond to Recruiters and be open to conversations!* is a big tip from Erin. Charlotte is growing quickly but is still a pretty small city and there are a lot of opportunities to network. Don’t decline an Inmail message from LinkedIn because you could pass along the job to someone else or end up needing that recruiters help in the future.
All recruiters in attendance agreed that it doesn’t hurt to have those extra messaging capabilities, especially if you are in the job market.
A special thanks to Rich Sauser for providing us with a list of Social Media tools to assist in job searching.
LinkedIn Social Selling Index: Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily. https://www.linkedin.com/sales/ssi
Namechk: is a free username and domain search tool. They describe themselves as the fastest and most efficient way for you to search for your desired username across hundreds of social networks and domain extension - all at once. https://namechk.com/
RezScore: is a webapp that analyzes your uploaded resume and provides surprisingly accurate advice http://rezscore.com
Jobscan: is a tool that gives job seekers an instant analysis of how well their resume is tailored for a particular job, along with how it can be even better optimized for an applicant tracking system (also known as an ATS). https://www.jobscan.co/
Jibber Jobber: is a powerful tool that lets you manage your career, from job search to relationship management to target company management (and much more). https://www.jobscan.co/jobscan-tutorial
This SMCLT event took place on August 29, 2018 at Hygge Coworking
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