Scenario 1: As a business owner, you’ve read that video marketing is important but you’re not too familiar with it. You’re debating whether or not to add it to your business plan.
Scenario 2: You’ve done your research and know that video content is king. You want to add it to your social media strategy, but you have to convince your manager that this will be beneficial.
Scenario 3: Your manager tasks you with adding video to your social media strategy, but your business doesn’t own video equipment and you don’t have experience. You don’t know what you should film and what resources are best to use.
In each of these scenarios, you’re faced with several questions and probably feel a little intimidated. SMCLT has brought in the experts, Duncan Littlefield and Aaron Dodge of The Littlefield Company, to help you. The duo addresses these questions and more at the SMCLT event Adding Video to Your Content Strategy, held back in June.
For Duncan, “The opportunity - To Create, To Connect. To Inspire - it is what wakes me up every day.” Aaron is most passionate about the opportunities in community and brand development, stemming from his work with the the New Orleans Hornets, Minnesota Timberwolves, Minnesota Lynx and Charlotte Hornets. Their insights, stemming from this passion and experience, successfully give us the tools to go back to work and deliver effective, eye-catching video.
Why incorporate video into your marketing strategy?
What does the research say about video marketing for business?
What questions should I ask myself when getting started?
How do I select content to video?
What resources are best for editing videos?
Last, when do I hire a production company?
Now that your creative juices are flowing, take these insights back to your workspace and experiment. We look forward to seeing these tips help you and your company develop, so please don’t hesitate to reach out with questions along the way - we will get you the answers. The Littlefield Company is a great resource to you as well - look to their YouTube channel and Instagram for inspiration.
A final important announcement - If you want to see more SMCLT events planned around video marketing, submit your request here. We will work to bring you a series of events that get you from the beginner stage to expert level.
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