Email Marketing and Social Media

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Permalink Reply by John Teeling on March 1, 2009 at 4:34pm

I came across this software that looks very interesting email marketing software at http://www.infusionsoft.com/. Anyone have any thoughts or other type of software like this?

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Permalink Reply by Adam Q. Holden-Bache on March 3, 2009 at 4:48pm

I'm not sure about true merging, but the trend seems to be putting SM links/icons in the email marketing messages. I'm mostly seeing it with industry newsletters and blog feeds. SmartBrief on Social Media may be a good example: http://bit.ly/p8Tsh.

I'd be interested in seeing any other examples anyone else has of integration of SM and email, particularly in the B-to-C space.

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Permalink Reply by Jason Keath [jakrose] on March 3, 2009 at 5:27pm

Adam, the upcoming meetup with Greg, from BlueSky should be a good opportunity to discuss this topic. http://www.socialmediacharlotte.com/events/cltweetup-with-greg-cang...

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Permalink Reply by Greg Cangialosi on March 3, 2009 at 8:31pm

Great topic! One of my favorites. Like Adam mentioned, the current trend happening with most ESP's is adding the ability to share your email content in social web tools (ie. twitter, facebook, digg, etc). It's proving to be a very effective way to make a message go beyond the inbox.

Lots of good stuff around email and social media. Hope to connect on it more tomorrow. A couple of good topics include:

- Email to community - Converting subscriber's into community - (Cross-pollinating your content via email. Spreading the love.)

- Community to email - Converting community into subscriber's (Linked In, Facebook, Twitter, Myspace, etc)

- RSS and Email - push vs. pull, how they compliment one another.

Looking forward to connecting tomorrow on more!

G

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