BEGIN:VCALENDAR PRODID:NingEventWidget-v1 VERSION:2.0 METHOD:PUBLISH BEGIN:VEVENT UID:2346405:Event:29550 DTSTAMP:20130523T154852Z SUMMARY:Social Media Breakfast: Blogger Outreach DESCRIPTION:Successful Blogger Outreach:\nHow to Connect with Customer s by Building Relationships with Bloggers \n \nhttp://smcltblogger.e ventbrite.com/\n \nAt this month’s breakfast we’ll take a closer look at blogger outreach. As the marketing and PR landscapes continue to change, corporations and small businesses are recognizing the impac t that getting products in front of a highly targeted audience via an influential blogger can have on their brands.\n \nWe'll be focusing o n one of the most frequently discussed (and often misunderstood) niche s in this space - 'Mom bloggers' who write about products and services , sharing their personal insight and experience with their growing aud iences.\n \nOur panel of experts will discuss how to do blogger outre ach the right way by exploring:\n\nBest practices when writing pitch e mails\n\nHow to develop a relationship with a blogger\n\nMaking your p itch personal\n\nWhat type of research to do before reaching out\n\nPo st-pitch follow up\n\nWays NOT to do blogger outreach\n\nWhere does blogger outreach fit in your social media strategy?\n\n\n \nBlogger O utreach Panel:\n\nLogan Stewart (@lbstewart) is Manager of Marketing and Public Relations for Discovery Place, focused primarily on media r elations. She is also Discovery Place’s social media “voice” and manages all social media for Discovery Place, Charlotte Nature Museum and Discovery Place KIDS.\n\nBrittany Vanderlinden (@mommywords) blo gs at MommyWords.com. She's a blog ambassador for Huggies and Jockey b rand apparel, and a member of several blog collectives, including The Clever Girls, Theta Mom Community and more. She's the mother of three children.\n\nMelissa Lamkin (@melissalamkin) is an Online Marketing Specialist for Carolina Pad and its brands: Studio C, Fundanoodle, Sas quatch, Libretto, Note 2 Self, Ghostline and Notebound. She manages th e brands' websites and social media presence.\n\nLisa Frame (@lisa_fra me) is a mom, writer, and new media specialist. She blogs at Mommyali ty.com and adailypinch.com, among other places. She has consulted wit h major consumer brands and is the mother of a 10-year-old. Lisa is a supporter of Opera Carolina and dozens of other Charlotte organization s.\n\nHave a question for the panel? Email us at socialmediaclt [at] g mail [dot] com or tweet to @SMCLT in advance!\n\n\n\n\nDate: Thursday , March 24th Time: 7:30 am to 9:00 amLocation: Byron's South End C ost: $20 per person including a continental breakfast, coffee/water, tax and gratuity. Free parking in lot across from Byron's and on the s treet. \n\n\nFor more information visit http://www.socialmediacharlot te.com/events/social-media-breakfast-blogger DTSTART:20110324T113000Z DTEND:20110324T130000Z CATEGORIES:networking, breakfast LOCATION:Byron's South End WEBSITE:http://smcltblogger.eventbrite.com/ URL:http://smcltblogger.eventbrite.com/ CONTACT: ORGANIZER:Social Media Charlotte ATTACH;FMTTYPE="image/jpeg":http://api.ning.com:80/files/AjKXPscU0PEuY 4HkrJm*H6sLcmNwa*0JxBREDRknXspCNq4S2IgPrU*coAUA7HEQuszJZWlIngUdj0XmaiJ yGDuBKxsJaqfa/smbcltlogosquare342x336websmall.jpg ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Mike McB ride":http://www.socialmediacharlotte.com/profile/MikeMcBride ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Bob Ayco ck":http://www.socialmediacharlotte.com/profile/bobaycock ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Desiree Kane":http://www.socialmediacharlotte.com/profile/DesireeKane ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Katie (S herman) McKiever":http://www.socialmediacharlotte.com/profile/KatieMcK iever ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Charlott e Fire Department":http://www.socialmediacharlotte.com/profile/Charlot teFireDepartment ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Joyce Ma rco":http://www.socialmediacharlotte.com/profile/JoyceMarco ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Keith Co rnwell":http://www.socialmediacharlotte.com/profile/KeithCornwell ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Lyell E. Petersen | @93octane":http://www.socialmediacharlotte.com/profile/93o ctane ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Scott An drew Pacitti":http://www.socialmediacharlotte.com/profile/ScottAndrewP acitti ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Amanda M anna":http://www.socialmediacharlotte.com/profile/AmandaManna ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Alan Fit zpatrick":http://www.socialmediacharlotte.com/profile/AlanFitzpatrick ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Dani Bur ns":http://www.socialmediacharlotte.com/profile/daniburns ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=TENTATIVE;RSVP=TRUE;CN=Priti:ht tp://www.socialmediacharlotte.com/profile/Priti ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=TENTATIVE;RSVP=TRUE;CN="David B eckwith":http://www.socialmediacharlotte.com/profile/DavidBeckwith ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=TENTATIVE;RSVP=TRUE;CN="Ben Van dgrift":http://www.socialmediacharlotte.com/profile/BenVandgrift END:VEVENT END:VCALENDAR