http://smcltblogger.eventbrite.com/

At this month’s breakfast we’ll take a closer look at blogger outreach. As the marketing and PR landscapes continue to change, corporations and small businesses are recognizing the impact that getting products in front of a highly targeted audience via an influential blogger can have on their brands.

We'll be focusing on one of the most frequently discussed (and often misunderstood) niches in this space - 'Mom bloggers' who write about products and services, sharing their personal insight and experience with their growing audiences.

Our panel of experts will discuss how to do blogger outreach the right way by exploring:

• Best practices when writing pitch emails

• How to develop a relationship with a blogger

• Making your pitch personal

• What type of research to do before reaching out

• Post-pitch follow up

• Ways NOT to do blogger outreach

• Where does blogger outreach fit in your social media strategy?

Blogger Outreach Panel:

Logan Stewart (@lbstewart) is Manager of Marketing and Public Relations for Discovery Place, focused primarily on media relations. She is also Discovery Place’s social media “voice” and manages all social media for Discovery Place, Charlotte Nature Museum and Discovery Place KIDS.

Brittany Vanderlinden (@mommywords) blogs at MommyWords.com. She's a blog ambassador for Huggies and Jockey brand apparel, and a member of several blog collectives, including The Clever Girls, Theta Mom Community and more. She's the mother of three children.

Melissa Lamkin (@melissalamkin) is an Online Marketing Specialist for Carolina Pad and its brands: Studio C, Fundanoodle, Sasquatch, Libretto, Note 2 Self, Ghostline and Notebound. She manages the brands' websites and social media presence.

Lisa Frame (@lisa_frame) is a mom, writer, and new media specialist. She blogs at Mommyality.com and adailypinch.com, among other places. She has consulted with major consumer brands and is the mother of a 10-year-old. Lisa is a supporter of Opera Carolina and dozens of other Charlotte organizations.

Have a question for the panel? Email us at socialmediaclt [at] gmail [dot] com or tweet to @SMCLT in advance!