Social Media Breakfast: Blogger Outreach

Event Details

Social Media Breakfast: Blogger Outreach

Time: March 24, 2011 from 7:30am to 9am
Location: Byron's South End
Street: 101 West Worthington Avenue #110
City/Town: Charlotte, NC
Website or Map: http://smcltblogger.eventbrit…
Event Type: networking, breakfast
Organized By: Social Media Charlotte
Latest Activity: Apr 26, 2011

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Event Description

Successful Blogger Outreach:

How to Connect with Customers by Building Relationships with Bloggers


At this month’s breakfast we’ll take a closer look at blogger outreach. As the marketing and PR landscapes continue to change, corporations and small businesses are recognizing the impact that getting products in front of a highly targeted audience via an influential blogger can have on their brands.


We'll be focusing on one of the most frequently discussed (and often misunderstood) niches in this space - 'Mom bloggers' who write about products and services, sharing their personal insight and experience with their growing audiences.


Our panel of experts will discuss how to do blogger outreach the right way by exploring:

  • Best practices when writing pitch emails

  • How to develop a relationship with a blogger

  • Making your pitch personal

  • What type of research to do before reaching out

  • Post-pitch follow up

  • Ways NOT to do blogger outreach

  • Where does blogger outreach fit in your social media strategy?


Blogger Outreach Panel:

Logan Stewart (@lbstewart) is Manager of Marketing and Public Relations for Discovery Place, focused primarily on media relations. She is also Discovery Place’s social media “voice” and manages all social media for Discovery Place, Charlotte Nature Museum and Discovery Place KIDS.

Brittany Vanderlinden (@mommywords) blogs at She's a blog ambassador for Huggies and Jockey brand apparel, and a member of several blog collectives, including The Clever Girls, Theta Mom Community and more. She's the mother of three children.

Melissa Lamkin (@melissalamkin) is an Online Marketing Specialist for Carolina Pad and its brands: Studio C, Fundanoodle, Sasquatch, Libretto, Note 2 Self, Ghostline and Notebound. She manages the brands' websites and social media presence.

Lisa Frame (@lisa_frame) is a mom, writer, and new media specialist. She blogs at and, among other places. She has consulted with major consumer brands and is the mother of a 10-year-old. Lisa is a supporter of Opera Carolina and dozens of other Charlotte organizations.

Have a question for the panel? Email us at socialmediaclt [at] gmail [dot] com or tweet to @SMCLT in advance!

Date: Thursday, March 24th 
Time: 7:30 am to 9:00 am
Location: Byron's South End 
Cost: $20 per person including a continental breakfast, coffee/water, tax and gratuity. Free parking in lot across from Byron's and on the street. 

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Comment by Desiree Kane on March 21, 2011 at 5:03pm
I can't wait! :)
Comment by Dani Burns on March 21, 2011 at 11:23am

Hey SMCLTers, we need to get the numbers in to our venue/host, so we've got to close the doors early, which means...


Early-bird pricing for this week's Social Media Breakfast ends today! If you haven't yet, please grab your $20 tix!

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